Unless you have the magic viral touch, gone are the days when you could just upload a video to the web, sit back and let the views role in. Too much of video content marketing is a game of throw the sticky man at the window and see if sticks or falls. Chances are you’ve created some amazing content but’s it’s languishing in a buried youtube channel at the bottom of your website. It doesn't have to be this way.

This post is to help you choose the right video platform to share your content BEFORE you create it. Thereby optimizing your production choices and making it more likely to be viewed and shared by your target audience.