How do you quantify something as abstract as creativity? How do you know if your content got to the right place and the right people? In this article, we will explore the numbers and online engagement of some of our biggest projects from 2019 to 2021, and showcase how these videos impacted their target audiences.
Read MoreUnless you have the magic viral touch, gone are the days when you could just upload a video to the web, sit back and let the views role in. Too much of video content marketing is a game of throw the sticky man at the window and see if sticks or falls. Chances are you’ve created some amazing content but’s it’s languishing in a buried youtube channel at the bottom of your website. It doesn't have to be this way.
This post is to help you choose the right video platform to share your content BEFORE you create it. Thereby optimizing your production choices and making it more likely to be viewed and shared by your target audience.
Read MoreDespite the overwhelming growth in video marketing, many companies still fail to invest their budget in video for a number of reasons. Decision makers we spoke to cite various reasons as to why they haven’t made the leap into video marketing. The fact is that most of the reasons or excuses we hear are myths. Let's walk through some of these misunderstandings about using video and shed some light on some common untruths.
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