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Technology

DragonLight Films helps B2B tech companies generate leads by creating and distributing video content at every stage of the buying journey.


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Technology

Show the customer value of your technology

 

Challenges

 
 
  • Competition in the B2B tech marketplace is ferocious, the need for your brand to stand out and build authority is an ongoing challenge.

  • Finding the right balance between lead generation and brand building is a constant struggle - budgets for both rarely match ambitions.

  • Most of the buyer’s journey is made without any human interaction - sales teams don’t have time to qualify leads and explain product benefits over and over again.

  • Understanding what type of content is needed and where it fits in the buying journey is critical to maximising ROI.

 
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Outcomes

 
 
  • Stand out from the competition by using story based video to present the human value your technology creates.

  • Maximise return on investment by creating content that raises brand awareness, while engaging customers, moving them smoothly along the buying journey.

  • Create evergreen content that saves your sales team time and starts conversations with potential customers.

  • Improve conversions by creating modular video content that can be adapted for different decision-maker groups, buying stages and goals.

 
 

What we do

DragonLight Films helps B2B tech companies generate leads by creating and distributing video content at every stage of the buying journey.

 
 
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"It was great to work with DragonLight Films. We defined the purpose of the video together beforehand, all our needs were fully integrated, as well as our deadline. The editing process was smooth and changes were implemented quickly and easily. The final video was exactly what we wished for and has been a hit at conferences and with our clients "

- Tinne De Pooter, Marketing Manager, DS Smith Plastics

 
 
 

“We commissioned DragonLight to produce a short video that would have a big impact for our charity. They exceeded our expectations. Colin was extremely professional and creative in his approach. We are delighted with the outcome and have had lots of positive feedback about it. I wholeheartedly recommend Colin and am happy to speak to anyone who'd like to know more."

- Nick Sireau, Chair and Co-founder, OCD Research Partnership

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"We worked with Colin at DragonLight Films for an internal feature involving a large number of contributors from all levels of the business. Colin was great; supporting not only with his creativity and filmmaking expertise, but with excellent people skills that helped our contributors relax on camera. We were really pleased with the end result, which was released to all dmg media employees and received great feedback."

- Sarah Foll, Head of Talent and Capability, DMG media

 
 

 
 

Book a call

To book a video strategy call and explore how video can help your organization please click an available time slot on the calendar below.